Methodology

How do we work?

We don’t skip steps. We don’t launch ads before measurement is set up, and we don’t start campaigns before the infrastructure is ready.
Millenniums protocol — discovery and planning session
First Measurement

We don’t skip steps.

We don’t launch ads without measurement in place, and we don’t start campaigns before the infrastructure is ready. Each stage’s output is the input for the next; that’s why we don’t end up debating later on “why didn’t it work?”
01

Discovery & Measurement Setup

We analyze your existing infrastructure, competitors, and the gap in the market. In the same step, GA4, conversion measurement, and reporting are set up — afterward, every figure we discuss comes from this setup.

02

Design & Content

Corporate identity, interface design, ad creatives, and HTML5 banner sets. We do not proceed to development until the design is approved.

03

Development & Integration

The site or e-commerce infrastructure is built on our own platform; marketplace, payment, shipping, and e-invoice integrations are connected.

04

Launch & Optimization

Campaigns are launching, SEO work is starting, automations are being activated. We continue with weekly optimization and monthly reporting.

Reporting
The report is not written to prove that things are going well; it is written to decide on the next month.

Same figure

The spending in the report is exactly the same as the figure in the ad platform’s own panel. You can log in to your account at any time and compare.

Separate items

Media spending, agency service fee, and production cost appear on separate lines; they don’t get lost in a single total.

Closed item

A channel without returns is not defended in the report, it is closed. The budget shifts to the working side; we don’t do this without asking you.
Our Tools

What do we work with?

Advertising & Measurement

Google Ads · Meta Ads · Microsoft Ads · LinkedIn Ads · GA4 · Looker Studio · Google Web Designer · Campaign Manager (DoubleClick)

Design & Video

Figma · Photoshop · Illustrator · Premiere Pro · After Effects · Blender · Cinema 4D

Software

PHP / Laravel · JavaScript · MySQL · OpenLiteSpeed · cPanel · REST API · Git

Automation

n8n · WhatsApp Business API · SMS · Web Push · Mailchimp · Klaviyo
Let's Start

Let's talk about your project.

Whether it's a single campaign or an end-to-end e-commerce infrastructure — we start with a 30-minute discovery call. No sales pitch.
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